Manufacturers are a restless bunch. We’re constantly looking for better ways to make things, ways that are faster and more efficient. Ways to make better products with less waste and fewer defects. Enter Industry 4.0, the new wave of manufacturing. Industry 4.0 combines the digital and the physical, using huge amounts of historic and real-time … Continue reading Industry 4.0: The Benefits of Smart Manufacturing
You have a new product and it’s awesome. Your grandma thinks it’s great, your mom and dad love it. You’ve done your market research and you’re ready to sell your product right now—just put it out there and sell, sell, sell. But you have a third-party marketing group that says, “Wait a minute. We can … Continue reading Direct Sales: Is it Right for You?
Like many entrepreneurs, you may start out wanting to manufacture your product in the US. But due to cost and other factors, that may not be practical. China is a good option for its low production costs and manufacturing expertise. It offers several advantages: a large workforce factories clustered in geographic areas that specialize in … Continue reading Manufacturing in China? Several Considerations and One Essential
When you’ve succeed in manufacturing your invention and doing all the necessary research to make sure your product will be a hit, it’s time to find some distribution channels. Your goal is to find as many distribution channels as possible that fit your brand to let your customer interface with, learn more about, and (hopefully) … Continue reading 6 Outlets to Sell Your Product
Most people never really think about the machines and man hours that go into manufacturing the products that seem to magically appear at the local supermarket or big box store. But the challenge every manufacturer faces is how to reach the end goal of providing high quality consumer goods… while keeping costs at a reasonable … Continue reading Manufacturing Methods: Which Is Right for You?
So you’ve come up with a novel idea or method… and filed the appropriate patent or trademark applications. Maybe you’re waiting for the USPTO to grant your application, or you’ve already received a the red-ribbon stamped package from the government granting you a U.S. patent or trademark. Congrats! You’ve now got a tangible piece of … Continue reading 15 Landmines To Avoid When Licensing
When you’re breaking into big box stores, you’re worried about getting your foot into the door and getting a meeting with a buyer. But what happens once you’ve written your proposal, generated some press about your product, caught the attention of a buyer and set up a meeting? What are the next steps? New vendors … Continue reading 5 Tips for Selling to a Buyer
Finding the right licensing partner can be beneficial to both you, as the inventor, and the company you’re working to license with. You can gain access to your licensing partner’s capital, manufacturing contacts, distribution outlets and more to bring your product to market. Your licensing partner can tap into your creativity and gain an edge … Continue reading 5 Ways To Find the Right Licensing Partner
A typical product invention business case, which is what we like to call what we are doing with developing products and helping inventors develop products, is really centered around two major things. First, what is the pain the invention will solve, and second, how do we identify how much the pain is costing the consumer who … Continue reading Building a Product Invention Business Case
For an inventor, getting your product on the shelves of a Walmart, Target, Best Buy and other mass merchants is an attractive idea. While selling in a big-box store isn’t necessarily the right route for everyone and every business, getting your product on their shelves can put you on a fast-track to commercialization and becoming … Continue reading Breaking into Big-Box Stores